2. ENTERPRISE DESCRIPTION

​It is important that you demonstrate a clear understanding of the business you would like to be in. You should also explain your business concept and the reasons why you think it will be a success.

  • Provide an overview of your business idea
  • What inspired you to choose this line of business?
  • What personal qualities and experience will you invest in the business?
  • In what way is your concept innovative? What are you offering that other businesses do not offer already?
  • Do you believe there is a real need for your product or service?
  • Where do you see your business in the medium and long term?

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