4. INDUSTRY ANALYSIS

​This section helps you to understand the industrial environment you intend to work in and through it you can identify important changes that are likely to take place in your market.

  • How big is the sector you will be operating in?
  • How many companies already operate in this sector?
  • What are the general sector trends? Is it growing, static or slowing down?
  • Can you perceive any important changes in this sector?
  • How can these changes affect your business?
  • Are you aware of any Political, Economic, Social, Technological, Legislative or Environmental changes that could seriously affect your business in the medium or long term? This is known as the PESTLE analysis.
  • How desirable do you consider this sector to be for new, local entrants and from other EU areas?