3. PRODUCT OR SERVICE DESCRIPTION

​This section helps you to think about your product or service which reflects on your ability to understand and cater for your clients’ expectations.

  • Provide a detailed description of your product or service.
  • What innovative features does your product or service offer?
  • How does your product or service distinguish itself from other products or services already existing on the market?
  • Can you list three unique selling points offered by your product or service?
  • How will your product or service satisfy client needs and expectations?