6. SWOT ANALYSIS

​This section enables you to look closely at the internal strengths and weaknesses of your business, and to identify external threats and potential opportunities.

S  = Strengths

W = Weaknesses

O  = Opportunities

= Threats

Strengths

Provide a list of your core competencies that give your product or service certain advantages.

(Example: High quality, competitive pricing, customer care)

Weaknesses

Given the necessary resources, which areas of your business would you need to improve? 

(Example: Lack of funds, lack of management skills, unskilled workforce)

Opportunities

Given the right conditions, which business opportunities can you identify for growth and greater profitability? 

(Example: New markets, export potential, joint venture proposal)

Threats

Think about possible factors which could adversely affect your business in the future. 

(Example: Imported products, new entrants, political and economic changes)


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