It is important that you demonstrate a clear understanding of the business you would like to be in. You should also explain your business concept and the reasons why you think it will be a success.
- Provide an overview of your business idea
- What inspired you to choose this line of business?
- What personal qualities and experience will you invest in the business?
- In what way is your concept innovative? What are you offering that other businesses do not offer already?
- Do you believe there is a real need for your product or service?
- Where do you see your business in the medium and long term?